From Zero Brand
to 47 Solar
Leads a Month
How R-DGTL built iNVERGY from the ground up — name, logo, website, and a complete multi-platform lead generation system — in 12 months.
A Brand That Did Not Exist Yet
iNVERGY approached R-DGTL before a logo existed, before a website was live, and before a single ad had run. They operate in solar inverters and battery storage systems and needed everything built from scratch — brand identity, website, and a lead generation system that would deliver results from day one.
R-DGTL was tasked with creating the company name, designing the complete brand identity, building the website, and developing a multi-platform digital marketing strategy to generate qualified solar leads.
Three Gaps We Had to Close
Before a single campaign could run, we had to solve the foundational problems that were holding iNVERGY back from day one.
No company name, no logo, no website, and no digital presence of any kind. Zero credibility to run ads or reach buyers with.
Entirely dependent on referrals with no inbound enquiry system in place. Revenue was unpredictable and not scalable.
Competitors were already ranking on Google and running paid campaigns. iNVERGY had no organic presence and no paid strategy.
What We Built — Step by Step
We did not run ads on a blank slate. We built the entire foundation first, then activated every channel in sequence.
We conceptualised the name iNVERGY — a fusion of Innovation and Energy — and designed the complete visual identity including logo, colour system, and typography. The brand was built to look credible against established competitors from day one.
Built the company website from scratch with SEO-optimised structure, clear product pages for inverters and battery storage, lead capture forms on all key pages, and mobile-first design. The website became the anchor for every campaign that followed.
Launched Facebook and Instagram lead generation campaigns targeting residential and commercial solar buyers. Battery storage campaigns delivered the strongest results at ₹180 per qualified lead. Video and carousel creatives outperformed static ads by 2.4x on engagement.
Ran targeted campaigns reaching procurement managers, facility directors, and business owners for commercial and industrial solar projects. LinkedIn leads had a higher close rate than Meta despite lower volume — combined, they produced the strongest overall pipeline.
Built iNVERGY's organic search presence from zero through keyword research, SEO-optimised blog content, and backlink building in the solar sector. Within 6 months the site was generating 1,840+ monthly organic visits and ranking for 86 keywords including top 3 positions for primary solar inverter terms.
Results Across Every Channel
Video and carousel creatives outperformed static ads by 2.4x on engagement. Battery storage delivered the lowest cost per lead consistently.
LinkedIn leads came from Procurement Managers, Facility Directors, and Operations Heads — strongest for commercial solar projects.
Top rankings: #3 solar inverter supplier India, #5 battery storage solutions India, #7 solar energy company.
What This Case Study Proves
Four things that drove every result iNVERGY achieved — and what we replicate for every solar client we work with.
A strong name, logo, and website made every ad and every post perform better from launch. Credibility is not optional — it is the foundation that every campaign result sits on.
The lowest cost per lead across all campaigns — just ₹180 per qualified enquiry. Audience interest in storage solutions is high and growing. The segment that matches market demand always wins on cost efficiency.
Meta and LinkedIn drove immediate leads while SEO built a compounding traffic base that reduces cost over time. A combined strategy is always stronger than dependence on a single channel.
Product-demonstration video and carousel content consistently outperformed static image ads by 2.4x on engagement across every platform. Creative format is not a small detail — it is a core performance variable.
iNVERGY went from no name and no presence to a recognisable brand generating 47 leads a month across three digital channels. Every element was built by R-DGTL as one unified system — and that is exactly what we build for every client we work with.
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