From Referrals to 70–90 Leads a Month Across 3 States
How R-DGTL built a scalable B2B lead generation engine for a Maharashtra-based solar panel and inverter distributor — in 6 months.
A Strong Business With a Referral-Only Pipeline
Trishla Electricals is a Maharashtra-based solar panel and inverter distributor and an authorised channel partner for Adani Solar and Sungrow — two of India's most trusted solar brands. With roots in solar distribution since 2018, they had served 2,000+ EPCs across India.
They had the product, the partnerships, and the credibility. What they lacked was a structured digital marketing engine to reach EPCs and dealers beyond their existing referral network — and the systems to scale into new geographies.
Six Gaps That Were Holding Them Back
Despite strong credentials and a genuine product advantage, Trishla Electricals had no digital infrastructure to turn their reputation into a scalable pipeline.
No structured digital outreach. Every lead came from word of mouth — unpredictable, unscalable, and entirely dependent on existing relationships.
No active social media, no email campaigns, no paid ads. EPCs and dealers outside their network had no way to discover or evaluate them.
Operations limited to Maharashtra with no systematic approach to reach buyers in Gujarat and Rajasthan — two high-potential markets.
No system to communicate stock updates, pricing changes, or seasonal offers to their existing dealer and EPC base at scale.
Attending solar trade fairs and roadshows without professional branding — losing credibility and enquiries to better-presented competitors.
No unified visual identity across social media, print, and event collateral. The brand looked different everywhere it appeared.
Six Channels. One Coordinated System.
R-DGTL built a multi-channel marketing engine where every channel reinforced the same core message — real-time stock, trusted partnerships, flexible terms.
Monthly HTML email campaigns targeting segmented lists of EPCs, installers, and dealers across 3 states. Personalised by firm name and state. Themes rotated: stock alerts, seasonal offers, product spotlights, subsidy angles.
38% Open RateThree core message templates per monthly campaign — announcement, follow-up reminder, CTA closer. Broadcast campaigns with stock alerts, offer messages, and seasonal promotions. 22% response rate achieved.
22% Response RateTargeted Facebook and Instagram campaigns using WhatsApp as a direct-response channel — frictionless for prospects to initiate a conversation. Launched across 11 Maharashtra cities then expanded to Gujarat and Rajasthan.
4.2% CTR — ₹180–₹240 CPLConsistent content calendar across Instagram and Facebook — product showcases, client testimonials, solar industry insights, and brand credibility posts targeting the EPC and installer community.
800 → 12,000+ Monthly ReachEnd-to-end brand identity reinforcement — consistent visual language across social media, print, and digital. Creatives, brand voice, and messaging guidelines aligned to their authorised channel partner positioning.
Consistent IdentityProfessional stall design, banners, product flyers, and on-ground collateral for solar trade fairs and dealer roadshows. Generated 35–50 fresh brand enquiries per event post branding overhaul.
35–50 Enquiries Per EventBefore R-DGTL vs After R-DGTL
Increase in monthly leads — from 12–18 referral-based enquiries to 70–90 qualified leads per month through digital channels
Geographic expansion from Maharashtra only to Maharashtra, Gujarat, and Rajasthan — within the first campaign quarter
Email open rate — nearly double the B2B industry average of 21%, achieved through segmented targeting and rotating campaign themes
Social media reach growth — from 800 organic monthly reach to 12,000+ within 6 months through consistent content and paid amplification
Fresh brand enquiries at each industry event after the branding overhaul — compared to minimal engagement at previous events
Structured lead pipeline established for the first time in the business's history — moving from ad-hoc referrals to a repeatable system
Before working with R-DGTL, our enquiries came almost entirely from word of mouth. Now we have a structured pipeline — emails going to the right dealers, WhatsApp campaigns running every month, and our brand showing up at every major solar event in the region. The team understood our business and our buyers from day one.
Want Results Like Trishla?
Book a free audit and we will show you exactly how to build a consistent B2B solar lead pipeline for your distribution or EPC business across multiple states.
