From Zero Brand to 47 Solar Leads a Month
How R-DGTL built iNVERGY from nothing - brand, website, and a complete lead generation system - in 12 months.
About iNVERGY Power Supply
iNVERGY Power Supply is a battery energy storage and solar inverter brand operating across India. They supply hybrid inverters, lithium battery storage systems, and solar power solutions to residential, commercial, and industrial buyers - positioning themselves as a technology-forward alternative to legacy inverter brands.
When they came to R-DGTL, they had a product they believed in and a market they wanted to capture. What they did not have was a brand, a website, or any digital presence whatsoever. They were starting from absolute zero.
Project Details
Starting From Absolute Zero - No Brand, No Website, No Pipeline
iNVERGY approached R-DGTL at the very beginning of their commercial journey. There was no company name. No logo. No website. No social media presence. No ad account. No SEO history. Nothing.
The challenge was not to fix a broken lead generation system. It was to build one - along with the brand that would make it credible - entirely from scratch, in a market where established inverter brands already had years of digital presence and customer trust behind them.
The BESS and solar inverter market in India is technically complex. Buyers do significant research before making contact. Without a credible brand and strong content presence, no amount of ad spend would generate quality leads.
The Brief
- Build the brand identity - name, logo, visual system, messaging
- Build the website - conversion-focused, SEO-ready from day one
- Build the lead generation system - paid ads, SEO, LinkedIn, WhatsApp
- Generate qualified leads consistently within 12 months
What We Built - From Brand Identity to Lead Generation System
We approached this as a single integrated project. Brand, website, and lead generation were built simultaneously, each informing the other.
Building the iNVERGY Brand From Scratch
We started with naming. We researched the solar and BESS market, identified naming conventions, and developed a shortlist of names that were memorable, available, and positioned iNVERGY as a technology-forward energy brand. From the name, we built the complete visual identity - logo, colour palette, typography, and brand guidelines. The brand was designed to communicate precision, reliability, and modernity.
Deliverables
- Brand name: iNVERGY
- Logo and full visual identity system
- Colour palette and typography
- Brand guidelines document
- Brand messaging framework and positioning statement
A Conversion-Focused Website Built for Solar and BESS Buyers
With the brand identity in place, we designed and built iNVERGY's website - structured specifically to serve both their residential solar buyer and their commercial BESS buyer in separate, clear journeys. Every page was built with conversion architecture - trust signals placed at the right moments, clear CTAs at every stage, and technical SEO integrated from the first line of code.
Deliverables
- Full website design and development
- Separate buyer journeys for residential and commercial
- Lead capture forms integrated with WhatsApp follow-up
- Technical SEO: schema, sitemap, canonical, Core Web Vitals
- SEO-optimised product and service pages
Meta Ads and LinkedIn Campaigns for Solar and BESS Buyers
With the brand and website live, we launched paid campaigns simultaneously on Meta and LinkedIn. On Meta, we ran lead generation campaigns targeting property owners and SME buyers evaluating hybrid solar systems. On LinkedIn, we targeted commercial buyers, procurement heads, and project developers evaluating BESS solutions - using thought leadership content and lead generation forms designed for a longer, more considered decision cycle.
Results from paid campaigns
Building Long-Term Organic Visibility for iNVERGY
Alongside paid campaigns, we ran a parallel SEO programme - targeting the solar and BESS keywords that iNVERGY's buyers were searching for at every stage of their research journey. We built content targeting product comparison queries, pricing queries, technical how-to content, and local installation queries. We also built off-page authority through relevant solar and energy publications.
Results from SEO and content
What 12 Months of Integrated Marketing Delivered for iNVERGY
These are not projected numbers. These are the actual results from iNVERGY's first 12 months.
What the iNVERGY Story Demonstrates
Brand and lead generation must be built together
Running paid ads to a weak or non-existent brand wastes budget. The trust signals - name, logo, website, content - are what make a buyer take the next step. Brand and lead generation are not separate investments. They are one system.
BESS marketing requires specialist knowledge
Generic solar campaigns would not have reached the commercial and industrial buyers iNVERGY needed. The LinkedIn strategy, the technical content, the long-cycle nurture flows - all required deep understanding of how a BESS buyer researches and decides.
Paid and organic together compound results
The combination of Meta Ads, LinkedIn, and SEO means iNVERGY's pipeline comes from multiple sources simultaneously. When one channel has a slow month, the others carry the load. This resilience is the difference between a campaign and a system.
Want Results Like iNVERGY for Your Solar or BESS Business?
Whether you are launching a new brand or scaling an existing one, we build the same integrated system - brand, website, paid campaigns, and SEO - tailored to your segment, your buyers, and your market.
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“Most solar companies have a great product and an empty pipeline. We fix the pipeline.”Fayyaz Khan, Director, R-DGTL