483% Increase in Monthly Leads Across 3 States in 6 Months
How R-DGTL helped Trishla Electricals go from 12 leads a month in one state to 70-90 leads across Maharashtra, Gujarat, and Rajasthan - without adding a field sales team.
About Trishla Electricals
Trishla Electricals is a solar panel and inverter distributor based in Maharashtra, supplying panels, inverters, and balance-of-system components to solar installers, EPC companies, and dealers across their network.
Before working with R-DGTL, Trishla's business had been built primarily on personal relationships, field sales, and word of mouth. They had a strong product portfolio and a solid reputation in their local market - but their lead pipeline was inconsistent, heavily dependent on manual outreach, and limited to a single state.
They wanted to change that - and they wanted to do it without doubling their sales headcount.
Project Details
12-18 Leads a Month. One State. No Digital System. No Predictability.
When Trishla Electricals came to R-DGTL, their lead generation situation was typical of many Indian solar distributors at their stage. They were generating 12-18 leads per month - mostly through personal networks and referrals - and had no reliable digital channel to supplement them.
The problems were clear:
Problem 01
No digital lead generation system
No structured ad campaign, no landing page for dealer enquiries, no email follow-up, and no WhatsApp automation. Leads that came in were followed up manually - and many were lost.
Problem 02
Single-state dependency
All of Trishla's business came from Maharashtra. They knew there was demand in Gujarat and Rajasthan but had no way to reach those markets without physically expanding their sales team.
Problem 03
Inconsistent pipeline
Some months were strong, some were dry. The unpredictability made planning and inventory management difficult and put constant pressure on the sales team.
Problem 04
The brief from Trishla
Generate consistent qualified leads from dealers and installers - not homeowners. Expand into Gujarat and Rajasthan without adding field sales. Build a system that keeps working without constant manual effort.
What We Built for Trishla - Channel by Channel
We built a four-channel lead generation system for Trishla - each channel designed to reach a specific buyer type at a specific stage of the decision process.
Meta Ads for Dealer and Installer Acquisition
The primary paid channel for Trishla was Meta - Facebook and Instagram - targeting solar installers, EPC contractors, and electrical dealers in Maharashtra first, then Gujarat and Rajasthan as we expanded. We built state-specific campaigns for each geography with audience targeting refined by location, interest signals, and behavioural data relevant to the solar installer and electrical dealer market.
Results from Meta Ads
WhatsApp Automation for Instant Follow-Up and Lead Nurturing
In the Indian solar distributor market, speed of follow-up is often the difference between winning and losing a dealer relationship. We built an automated WhatsApp follow-up system - so every lead that came in from Meta Ads received an instant WhatsApp message with Trishla's product catalogue, pricing overview, and a prompt to book a call. No manual intervention. No leads going cold.
Results from WhatsApp
Email Campaigns for Dealer Relationship Building and Retention
We built an email marketing programme targeting both new dealer acquisition and existing dealer retention. New dealer enquiries received a structured onboarding email sequence - introducing Trishla's product range, margin structure, support model, and case studies from existing dealers. For existing dealers, we ran regular campaign emails sharing product updates, seasonal offers, and installation training resources.
Results from email
Industry Events for Face-to-Face Dealer Acquisition
Digital channels drive enquiries. Events close them. We supported Trishla's participation in solar industry events - helping with pre-event promotion via email and WhatsApp, event collateral and presentation materials, and post-event follow-up sequences for every contact made. Events were particularly important for the Gujarat and Rajasthan expansion where Trishla had no existing relationships.
Results from events
How We Expanded Trishla Across Three States in Six Months
Every state has different installer networks, different DISCOM requirements, and different competitive dynamics. We approached each state as a separate campaign.
Existing Market
Focus
Deepening penetration - more dealers, higher volume
Approach
Optimised existing Meta campaigns, increased WhatsApp automation coverage, expanded email list from existing dealer network.
Month 2-3
Focus
Cold market entry - building dealer awareness from zero
Approach
Gujarat-specific Meta campaigns with local audience targeting, event participation in Ahmedabad and Surat, WhatsApp outreach to identified installer contacts.
Month 4-6
Focus
Rapid ramp - leveraging learnings from Gujarat
Approach
Replicated and adapted Gujarat playbook with Rajasthan-specific audience and product messaging.
What Six Months of Integrated Marketing Delivered for Trishla
These are the actual results - not projections.
What the Trishla Story Demonstrates
Geographic expansion does not require a field sales team
A well-structured digital system - state-specific paid campaigns, localised landing pages, WhatsApp automation, and email nurture - can open a new state market at a fraction of the cost of hiring and deploying sales staff.
Channel combination multiplies results
Meta Ads brought in the enquiries. WhatsApp converted them faster. Email built the relationship over time. Events closed the high-value deals. Each channel alone would have delivered a fraction of the total result. Together, they compounded.
Dealer leads require different targeting than consumer leads
Trishla needed dealers and installers - not homeowners. This required completely different audience targeting, different messaging, different platforms, and different follow-up flows. Getting the audience right was the first and most important decision.
Want Results Like Trishla for Your Solar Business?
Whether you are a distributor looking to expand into new states or an EPC company that needs a consistent pipeline - we build the same integrated system for your segment, your buyers, and your market.
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“Most solar companies have a great product and an empty pipeline. We fix the pipeline.”Fayyaz Khan, Director, R-DGTL